A playlist is much more than a continuous stream of music. It’s a conscious, deliberate window into the mind of its creator. An audible slice of their personality – a capsule of sound that represents their taste, their past and their dreams.
As anyone who follows the brand will know, every Studio Nicholson collection or campaign aligns itself quite naturally, with the soundtrack of founder Nick Wakeman’s youth. Memories of mixtapes shared between friends, complete with artist’s names and track titles scrawled in Biro, compilations encapsulating a mood, a moment or a club-night reverie.
Cassettes are out the window these days, so for most of us, the instantaneous magic of Spotify is how we share our top tunes. Perfect for car journeys, solo strolls around town, or exercising (if you must) the Spotify playlist is where we head to disappear from our daily grind.