As part of our Passing Points series, we asked James Goodhead, founder of popular culture concept store Unified Goods, about what inspires his modular wardrobe. As a creative consultant who works with the likes of NTS and the Turner Contemporary – in addition to being a vintage clothing aficionado, he’s someone who definitely knows how to effortlessly blend the old and the new.
If your wardrobe could speak, what would it say about you?
Lazy, obsessive but happy to invest in quality. It would immediately comment on my acute obsession with vintage T-Shirt/Sweatshirt graphics, which hasn’t let up for 30 years and shows no signs of waning. A 90’s batwing fit Fruit of the Loom Sweat with the right accompanying graphic is pure heaven to me.
Why are form, fit and fabrication crucial for our enjoyment of clothing?
Clothes literally sit on your skin all day. That's a huge connection and responsibility, so it has to feel right, fabric wise. Form, fit and fabric form the basis of clothing itself – it's the holy trinity, so if any of these 3 pillars are missing, the whole thing comes crashing down.
If you could pick one season to dress for, what would it be?
Autumn – because it means my 90’s Yohji Yamamoto corduroy trench comes out (my favourite piece), with a well loved vintage hoodie or sweat. Pair that with some straight cut black trousers, killer white sneakers and a cap to boot, and that's me feeling my freshest.
What makes a good modular wardrobe?
Good quality essentials that last, and that's the hard bit – getting them to last. Investing in the quality staples that lay the foundation for more fashion forward or louder bits to sit right and do their job. It's a delicate balance but essentially it all starts from the bottom up.