Interchangeable weather doesn’t pose a problem for the modular wardrobe. The magic of brilliantly designed stand-alone pieces means that, come rain or shine, you’ve got the tools to adapt. Studio Nicholson promotes timeless adaptability by engineering layers that are built to jigsaw together – regardless of season. There’s no such thing as the ‘final look’; this is about giving the wearer full autonomy to chop, change and create.
For true longevity, a balance has to be struck between practicality and playfulness. These positive virtues combined guarantee real sustainability by offering the wearer a lifetime of use. Continuity styles provide the steady framework and carefully considered durable additions come into focus when a shift in attitude is needed.
This deceptively simple formula has been captured in action on the streets surrounding the new Studio Nicholson Soho store. Static studio shots give way to the unmistakable vibrations of real life editorial, with natural movement, inner city backdrops and essential daily business.
Think lightweight, scrunchable trench coats bringing a technical, sporty twist. Striped cotton shirting adds a reassuring, traditional flavour when it's worn underneath mid-weight loopback jersey. Wadded outerwear molecules enhance warmth and comfort when teamed with laid-back city shorts. Melton Moonstar Rain Boots, capacious tote bags and durable double denim cement the recipe for future-proofed functionality. There's no easier way to dress.
Leanne Cloudsdale is the Studio Nicholson Editor-at-Large
Photography by Sirui Ma