The Return of Hironobu

Three years ago Creative Director, Nick Wakeman came across Hironobu, an exceptionally stylish octogenarian from the city of Suzuka in Japan’s Kansai region.

"I sent him and his grandson a ton of clothes and they've started sending me these incredible images back"
"This idea of a senior citizen such as Hironobu, caring for his clothes and taking a real pride in them, is significant to Studio Nicholson, which traffics in the concept of the Modular Wardrobe"
"Hironobu looks better than any model I could hope for, because he’s wearing the clothes in his own environment, and that’s where the beauty is."
"I’ve got a massive crush on old Japanese men, their clothes, and that kind of gentleness that they possess."

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