Modular Experience – The Studio Nicholson Store


The Studio Nicholson store sits on the ground floor of a Grade II listed building on Calvert Avenue, in the heart of east London. It sits among a row of perfectly proportioned independents on a tree-lined road, which forms part of the renowned Boundary estate. A few seconds walk away from the central bandstand at Arnold Circus, the tenement blocks and accompanying shops were completed in 1901 and are now classified as a conservation area.


The block epitomises the style of traditional Edwardian architecture, and the shop is sensitive to this era, with whitewashed wood panelled walls, unadorned impressively sized front facing windows and tiled floor. As you’d expect from Studio Nicholson, it’s a paired-back space with minimal distraction – a deliberate decision that puts the modular wardrobe in sharp focus. Mens, Womens and the SNJP collections are available to try and buy in a comfortable, informal setting.


Flooded with natural light throughout the day, its’s a clean, calm but vibrant space – the ideal environment for customers old and new to fully immerse themselves in the brand and experience the unrivalled fabrications at first hand. Friendly and knowledgeable staff are on hand when needed to help guide you through the collections; there’s a private changing room and refreshments available, with seating for anyone who feels the need to relax before (or after) browsing.


A lively part of the capital, the adjacent streets are home to other popular destinations such as Ally Capellino, Aesop, MHL, Hosten, Browns, the Ace Hotel and Cecconis. For customers making a special trip to London, it’s worth noting that the neighbourhood has become a real hotbed for culinary visitors, thanks mainly to the likes of the nearby Rochelle Canteen (which is back open again for lunch service) and our visionary friend Leila McAlister, who founded the renowned ‘Leila’s’ a few doors away. With an open kitchen, terrazzo flooring and shared tables, the interior is deliberately spartan – mirrored by the simplicity of the menu. Eggs, sage and Serrano ham are delivered to the table still sizzling in the pan; accompanied with fresh bread from the acclaimed St.John Bakery and a hefty slab of chilled butter. Her nearby grocery store stocks a carefully chosen selection of locally grown vegetables, imported jars of horseradish, Polish sausages, and bottles of Ucal shipped from Portugal (arguably the world’s best chocolate milk). With her focus on taste over trends and a pragmatic, no-nonsense approach to food – there’s no wonder it’s founder Nick Wakeman’s favourite spot for lunch.




Leanne Cloudsdale is the Studio Nicholson Editor-at-Large