For Loopwheeled fabric, it’s definitely a case of ‘slow and steady wins the race’. Speed of production is the virtue that most companies strive for – but in this case, a reluctance to digitise, enhance or accelerate the process is precisely what makes the product so sought after. Loopwheeled fabric today is being made in exactly the same way as it was almost 100 years ago, when ‘hanging-knitting’ style machinery was masterminded in 1926 by an Italian inventor called Guiseppe Negra. Using a needle similar to a fishing hook, the Loopwheel machine gently rotates, steadily knitting the one metre of fabric per hour. Pre-1960s, this was how all good sweatshirts were made; but then along came snazzy new technology, paving the way for state-of-the-art equipment that could produce 20 metres of cloth in an hour, with needles rotating faster than the human eye could see.