Three years ago Creative Director, Nick Wakeman came across Hironobu, an exceptionally stylish octogenarian from the city of Suzuka in Japan’s Kansai region.

"I sent him and his grandson a ton of clothes and they've started sending me these incredible images back"
"This idea of a senior citizen such as Hironobu, caring for his clothes and taking a real pride in them, is significant to Studio Nicholson, which traffics in the concept of the Modular Wardrobe"
"Hironobu looks better than any model I could hope for, because he’s wearing the clothes in his own environment, and that’s where the beauty is."
"I’ve got a massive crush on old Japanese men, their clothes, and that kind of gentleness that they possess."

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