Optical Illusions - The Durability of White Denim


Everyone knows that the best things in life involve risk – and none more so than a commitment to wearing white denim. Why let stain anxiety ruin the day? Just accept the wash & wear mentality and you’ll seen realise the rewards most definitely outweigh the grubby dangers. Nothing lights up the leg quadrant of a modular wardrobe like optic white. New for Summer 2020, the Greta is ideal for those who want a dip into unchartered white denim waters, but prefer a slightly sturdier silhouette. With crisp front pleats, deep hems and slanted pockets, these wide legged pants are designed for equal parts comfort and action. For a classic, straight-legged style, opt instead for Studio Nicholson’s Ruthe Jean. Made in London from 12oz selvedge denim, these high-waisted, cropped pants are designed to flash a bit of (suntanned) ankle. Think of hardcore white denim fan Lee Radziwill, American socialite sister of Jackie Kennedy Onassis. She partied hard with Truman Capote and Andy Warhol in hers – so if she can risk it, then you definitely can.


Keeping the unisex momentum up is the Miyazaki Jean. A slightly cropped, wide legged optic white selvedge denim trouser with covert SNJP branding in the front pocket side seam. Made in Japan, with two bevelled-edge patch pockets ad the rear, these selvedge favourites are designed for functionality, youth and movement. Paired with the SNJP Tottori Jacket with zero rodeo connotations, both pieces are clean cut and boxy for a lifetime of fuss-free durability. Good quality denim like this is engineered to last, telling stories along the way.


For men, the straight-cut, flat-fronted Pyad Pants are ideal for those of you who need something sturdy and tough. Constructed in optic white selvedge denim, think workwear references – wide legged for comfort and ease, with generous deep pockets and hefty hems. The Pyad was built for action – and when life outside returns to normal, you can be sure that a couple of grass stains here and there will only add to their charm. The Bill Pant slims things down a little – engineered in timeless optic white, it’s the so-called regular pant, with a classic, slender leg and a great fit on the arse. Think David Hemmings in the iconic 1966 film, Blow Up (gaggle of excitable hair-sprayed models optional). Pocket proportions are most definitely fit for 2020 and there’s even a nifty wide hanging loop at the back so there's no excuse for chucking them on your bedroom chair after a hard day working from home. No fuss, no frills. We Don’t Mess with Bill.