The Ordinary

 Studio Nicholson’s magic lies in making the everyday and common place garment exceptionally beautiful and flawlessly modern. ‘I am infatuated with the idea of the ordinary and conventional in place of any kind of fantasy, says Nick.

Street photography provides important narratives to each collection, I’m obsessed with photographers such as Joel Meyerowitz and Bill Ray’s shots in 60’s America, Nigel Shafran’s 90’s teenage precinct shoppers alongside current street photographer and friend of the brand Matteo Bianchessi.

Aren’t real people living their life unaware of how they appear just the most wonderful thing?