Women's Pre-Fall 20 Collection - Modern Freedom Shaped For Power
The concept of PF20 has been driven by the mechanics of form and fold. Fabric origami offers simplicity, purpose and playful flexibility. Silhouettes put freedom first, with displaced envelopes of fluid wools overlapping and draping around the limbs beautifully, bringing carefree movement without ever feeling starchy or stiff. Living shapes, every element has been cut to perfection, engineered for clean, powerful layering.
An emphasis on creating strong, iconic profiles hints at a dynamic shift in tempo – modular pieces jigsaw together, amplifying the classics by combining them with elegant modern staples. Freedom reigns throughout, with reinterpreted separates designed with maximum slouch, translating the language of volume by giving the wearer room to breathe and express themselves.
Across the collection, alongside tried and tested hues of inky navy, almond and black, there's the surprise of citrine, beetroot and magenta; essential additions that bring the stalwarts into sharp focus and act as seasonal highlighters. This deliberate injection of contrast colour generates interest without bulk, inviting the wearer to brave the new PF20 tones, balanced with their existing reliable favourites.
The collection has all the hallmarks you’d expect from Studio Nicholson – a generous feminine raincoat with a chest storm flap, crunching coherently from autumn to spring, volume pants that anchor from the waist are paired with romantic billowing sleeved tops. There are knits to cover all climates, with silk-mix fine gauge polos and easy to wear lightweight cardigans offering a sophisticated, tried and tested thermal alternative. For times when a little more warmth is needed, 100% lambswool options are proportioned to sit neatly across the hip, with subtle side splits and generous patch pockets for practicality.
Pre-collections are always a tricky season to describe effectively, so perhaps it’s best to think of PF20 as the gateway shift towards a new atmospheric condition. Built to cushion the awkward months with clever fabrications, colourful veneers and functionality at the core. It’s the clothing equivalent of shed and build – a principle for dressing that puts the wearer in control; add or subtract as you see fit. That’s the key virtue of the modular wardrobe –the final formula is up to you.
Launches 6th August
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