“I’m very into how clothes make you feel,” says Nick Wakeman, creative director and founder of Studio Nicholson. “Anyone can style something and make it look decent but as a garment, how does it make you feel?” This thinking underscores Wakeman’s excitement for fabric which design wise informs everything. “We started this collection considering that each fabric had to have some kind of property. Is it spongy, shiny, textural, noisy?” Wakeman also obsessed over specific time periods and moods. “We delved into 1990s fabrications, mainly out of Japan, and I was thinking about Comme and Yohji,” she said.
This collection’s campaign was shot in Stockholm, Sweden. Wakeman and the team sought out the city’s textures, from concrete and brutalist architecture to interesting windows, to use as a backdrop that plays off against the clothing’s various surfaces, shapes and lines. “We’re not a minimalist brand,” says Wakeman. “This is about perfecting the classics. It’s about looking in detail at the classics, and then modernising them.” The shoot also showcased the debut leather bags collection, which are all designed to provide a fitting but purposeful punctuation to a Studio Nicholson look without fussy hardware or other gimmicky distractions.
